In conjunction with SeaWorld® Orlando’s new attraction and ride Antarctica: Empire of the Penguin™ opening Memorial Day weekend, SeaWorld has created the Cup That Cares™—a new reusable cup program with a twist of technology. The cup was designed specifically to connect with Coca-Cola Freestyle® beverage dispensers in the new realm.
The new Cup That Cares engages guests in a personalized manner to reuse materials and reduce their carbon footprint. An RFID chip embedded in each Cup That Cares interacts with software at Coca-Cola Freestyle® dispensers to calculate and tell guests how they are being more environmentally responsible by choosing to reuse.
Plus, SeaWorld will donate $1 from each Cup That Cares purchase to the SeaWorld & Busch Gardens® Conservation Fund, a not-for-profit foundation that helps protect wildlife around the world.
Technology embedded in the Cup That Cares calculates the amount of carbon dioxide each guest saves from entering the atmosphere refill the cup at Coca-Cola Freestyle machines. With each refill, exclusive software developed by Coca-Cola and SeaWorld serves up an onscreen message customized to each cup; the message thanks the guest for choosing to reuse, tracks how many refills the Cup That Cares has been used for and calculates the running total of carbon dioxide the guest has saved from entering the atmosphere.
Each refill with a reusable cup prevents the emission of approximately 27g of carbon dioxide.