Domino’s Pizza had been offering large, three-topping pizzas for $7.99 on Monday-Wednesday, but will tack on an extra day, extending the offer to Thursdays.
Patrick Doyle, Domino’s Pizza CEO and co-star of the campaign, explains why: “We continue to focus on giving people what they want and, in this case, taking a great deal and making it even better,” said Doyle. “While Scott (Boyle, franchise owner) and I light-heartedly argue during the ad, we certainly agree on the fact that customers deserve a lot of pizza at a terrific value—and that is what the carryout special is all about.”
Now making up roughly one-third of orders in the U.S., Domino’s says, carryout has become a bigger part of what customers are looking for—and has helped Domino’s continue striving to make its stores a welcoming destination.
“All jokes with Patrick aside, the great thing about the carryout special is that it brings people into our stores, to see our terrific team members at work doing what they do best,” said Boyle.