Cinemark Holdings Inc., one of the largest motion picture exhibitors in the world, has plans to launch two new six-screen movie theatres in El Paso and Edinburg, Texas. The Cinemark Movie Bistro-Sunland Park will be part of Simon Property’s Sunland Park Mall development located at 750 Sunland Park Dr. in El Paso. The Cinemark Movie Bistro-Edinburg will be part of B-Y Property’s Trenton Crossroads Plaza development located on the northwest corner of Trenton Road and Rhonda Street. Both projects are scheduled to open in the summer of 2013.
Each complex will boast a state-of-the-art entertainment environment offering digital projection, RealD 3D capability and enhanced sound systems. The two theatres also will introduce patrons to Cinemark’s first-run cinema eatery concept, Cinemark Movie Bistro. Additionally, the new Cinemark Movie Bistros will feature an expanded menu with food offerings such as wraps, hot sandwiches, burgers and gourmet pizzas alongside favorites like popcorn, hot dogs and popular candy brands. As for beverages, customers have the opportunity to select from microbrewed beers, premium wines, margaritas, and of course, Coca-Cola fountain beverages.
“Customers have enjoyed Cinemark’s theatres in these markets for over 20 years,” states Tim Warner, Cinemark’s CEO. “El Paso and Edinburg are the perfect locations to launch the new Cinemark Movie Bistro concept. We will be constructing two state-of-the-art facilities that will quickly become recognized as preferred entertainment environments to eat, drink, relax and enjoy a good movie.”
“We are thrilled that Cinemark chose Edinburg as the site of their first dinner theater. They are a well-respected operator, and we look forward to having them open a first class operation,” commented Johnny Cisneros of Cadence Commercial Real Estate.